TED x took place in Sydney last week. I happened to be speaking to one of the attendees, Oksana about the event. Oksana said that the gift bag that each attendee got at TED x was amazing (as it always is at Tedx Sydney events). Curious I asked what was great about it? It was the gifts themselves, how they were presented, how they helped build the TED x brand, add to the experience (they were setting a Guinness world record for spoon playing) and the overall value to the guests.
What was interesting, is that Oksana who works in the promotional products space and the founder of IMPERO said “ It frustrates me Gary, that people go to these conferences and get given bags of rubbish. It happens all the time. Why don't people take the time to plan them and act in a more professional way that builds their brand as opposed to filling a gift bag full of junk”.Her comment got me thinking - this is absolutely true. If you are planning to give something to a customer or client for this Christmas, now is the time to start the planning, arrange the budget, get samples and imagine what gift will suit - how it will build your brand and how it can be of true value to your customer. How do you know you have a great gift idea? Well, Oksana has a belief that when a customer or client asks if they can take an extra bag, you know you are on to a winner. Just filling a bag with giveaways is not good enough today. It has to be true quality, build your brand, and be of value to the recipient. If you don't want what's in the bag why would someone else? If you are about to do a gift pack for your customers or your planning a gift of some sort for your clients, I would highly suggest you call Oksana who has a great philosophy and unique method for brand building through product at Impero. Check out her Instagram #imperobyoksana.
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