Topic Outcomes

Brainstorming - how to run a truly creative brainstorm

Every minute of every day, somewhere in the world, someone is running what they think is a brainstorming session. The problem is that it's not a brainstorm, it's a brain drain. It's being run by people who don't understand the true creative brainstorming process as invented by Alex Osborne and Sid Parnes back in the 60s during their time at NASA.

Quickly becoming one of Gary's most popular sessions, this half day teaches you not only how to run a truly effective creative brainstorm to unlock great ideas, but also gives you an insight into how people learn and process information. Following on from this session, you'll be able to run a great creative session for yourself, with you and a couple of people in a coffee shop, or facilitate an offsite for between 10 and 20 people. You'll also know how to present your ideas in front of clients to ensure they get it, get it better, get it faster and get it more effectively, enabling you to win more business. This session has become very popular as Gary unwraps tips and tools for you to run great creative sessions to unlock hot ideas. What's more, after the session you'll know how to judge a great idea, how to present truly great ideas in order to have them bought by your peers or clients as well as giving you the confidence to stand in front of a group to ensure that when you sell a message, they get it!

Fun, interactive, engaging and filled full of take away, practical tips and tools, this is a great session for anybody who is serious about having innovation as part of their culture.