Speeches

Raise The Roof of Your Brand

This session uncovers some of the secrets as well as the innovative changes in marketing and brand that can be applied to the smallest or largest corporations in order to create world class brands.

Introduction

There's no doubt that the world of brand is a changing. What might have worked last year, last month or last week will not necessarily work now. Customers are becoming more fickle, competitors more competitive and every category more cluttered.

Based on Gary's best selling book The Vibe, this session develops understanding on how to build a world class brand. From knowing where your brand is going, creating the essential fundamental building blocks to having the right people working around you, setting world class standards, right through to the tone or personality your message has, and then knowing whether your marketing and branding is going to work at all.

Session Outline

• Build your brands confidence to become the best in its class.
• Be inspired by the teachings of some of the most successful marketers and brands worldwide, to apply to your own business here in Australia.
• Cover off the latest trends and changes in attitudes towards branding that have been reflected by customers and companies around the world.
• Leave with the steps, the thinking and the plan to make it happen.