Speeches

The 10 Steps

In 2007 Gary co-founded Australia's leading cycling foundation The Tour de Cure, having raised more than $4 million dollars in cash in the fight against cancer. From an idea in a coffee shop to becoming Australia's leading cycling foundation, here is how it was done.

Introduction

Based on Gary's book The Vibe and putting the content of that book into action this speech gives you a real life journey through the last four years to creating a world class brand. Step by step Gary takes you through how to create a market-leading brand and you will discover first hand how to do it for yourself.

Session Outline

• Gary will lead you through the thinking that was employed from starting a brand from scratch to creating an internationally recognised market leader.
• You will learn the steps that can be applied to any brand of any size in any category.
• Learn how the Tour de Cure did it, and hear case studies of many different brands who have shared the same philosophies.
• This is an interactive, working session in which you have the opportunity to create your own brand based on true stories.