GARY BERTWISTLE
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The silver screen, a preview of coming attractions.

19/3/2025

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How often do movies prove to be the preview of coming attractions in our actual world? Sean Penn starred as the stoned surfer dude Jeff Spicoli in Ferris Bueller's Day Off. He was the guy who rang a pizza dude to bring him a pizza in the classroom... classic. So now apparently it's becoming a thing. Students are now ordering Uber Eats to be delivered directly to their classroom. This is so prevalent that some schools have enforced policies while some schools have even tried to accommodate this trend. It's frustrating teachers. There's no doubt that the often boring, repetitive options at school canteens, and the endless options provided on their phone just a finger click away, is fuelling this new trend where students can get variety and high-quality meals Uber quick. Ironically, some teachers have taken to TikTok to complain about the rising trend of food deliveries at high schools. It'll be interesting to see the stats on just how much money is now being spent on Uber Eats in comparison to what used to go through school canteen's vs now. The cost of living crisis?!?!    Pic thanks to Zhuo Cheng you. GB
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Where is the Tipping Point in learning and execution?

6/3/2025

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CEO: "The culture is toxic, we are working on changes." 
ME: " Perhaps we start with the first 25% to get to the tipping point of change, based on Malcolm Gladwell's recent book The Revenge of the Tipping Point?"
CEO: " I've read it, great book"... Then why aren't you doing it?

Why? For many we want the next thing. We don't read, listen or watch... then detach, consider, set a strategy for the takeaways and then execute our learnings ......before we consume the next supposed silver bullet.

In the case with this CEO we are setting out to change the whole culture, to change the whole business at once. Instead I think Gladwell's approach, which is so well researched and curated for the company owner who wants to make change to customer perception, employee engagement, leadership teams, is to start with the first 25%, get them aligned, and then you are setting up the tipping point. 

​In fact, Barry O'Reilly (Ep 312 The Mojo Sessions who wrote Unlearn), said to create a culture of Unlearners, start with the first 11%, that's where I would start... identify your first 11%, work hard at alignment, then use the first 11% to influence and progress to the first 25%. 
Thanks  Алекс Арцибашев for the pic. GB
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    The Espresso

    Speaker, author and thought leader in innovation and creativity, Gary challenges people and businesses to think differently, unlock their great ideas and ultimately be more successful.

    In his blog, The Espresso, Gary scours the world to find interesting tips, tools and news to give you a new or different perspective on the world around you.

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  • Home
  • About
    • Bio
    • Photo Gallery
    • Testimonials
    • Tour de Cure
  • Speaking
  • Media
  • Interviewer
  • Blog
  • Books/Store
  • Resources
    • Gary's Book Recommendations
    • The Espresso
    • Mojo Manifesto
  • Contact
  • Client Page