 Early afternoon in a café in Surry Hills Sydney, I've had my quota of coffee for the day so I ordered a lemon and ginger tea. A pot was delivered to the table and we continue our conversation. It wasn't until I've had three or four mouthfuls that it occurred to me that this was not the normal tasting lemon and ginger tea that comes with a teabag. Curious, I opened the lid and as you can see it was chockablock full of real ginger chunks and lemon pieces. I've now been back to this café five or six times for a cup of tea. Most cafés when you order a tea, give you a teabag, hot water and a pot. That's the expectation, that's the norm, the construct. It's only the few who will go the extra mile to give you something that is fresh, full of flavour, takes a little more effort, but it's so much more satisfying and creates a small point of difference in the endless sea of cafés in the surrounding streets.
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 "We want to get it out today, so we're just doing a generic survey to find out how our staff see our culture." Actual comment last week. How often does this happen! In a recent Masterclass, Michael Lewis who wrote the hit movie Moneyball starring Brad Pitt and Jonah Hill, said that when you ask a great question, the other person knows it. They know. It makes them think. People appreciate an interesting considered question. People know it's a generic survey. Generic surveys demands generic replies. A generic survey requires a generic answer, generic output and generic results. So little time is put into the quality of the question. We expect people to use their most precious commodity, their time, in order to find out about THEIR thoughts and especially their feelings, yet we put no time into the questions we ask. Maybe the company sending a generic survey actually don't really want to know what their people think. Maybe it's just a matter of being able to tick the box. Photo Jon Tyson thank you.
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