Gallup recently released the results of a very large poll of workers from across the world. They asked a question "What's the most important attribute you need from your company owner?" The results will surprise. The number one response by light years was Hope. Hope comes from having a clear picture of what's ahead for the company, a leader knowing the steps to take in order to capitalise on that future, having a set of values or behaviours that will direct the team in the right direction and a clear understanding of why they do what they do.
Many company owners have it in their mind, but it's not published. In Adelaide recently during my keynote a company owner said. "When I think about the future and what I can see, it excites me. I can feel it rising in me." This lady could viscerally feel that vision in her whole body. It was an inspiring moment and certainly helped emphasise my point about a dream, a North star, or call it your vision, for the business. 
Drew Ginn, a member of the famous Oarsome Foursome once said to me "If not you, then who? If not now, then when?" This company leader had previously never really sat to think about the future and the possibilities for the company. She had never taken time to sit down and visualise what it looks like, and when she did she had a visceral feeling within her whole body.... true excitement that gives people HOPE! Thanks to Ron Smith for the pic.