Details Matter

A publisher from the US approached me asking whether I had another book idea that I might be willing to discuss with them with the potential of them publishing it. I check out their website. When I checked the "About Us" page and I go to the senior editor, the guy who had written to me, their own surname, on their own website, at the head of his page, is incorrectly spelt. So the company who are going to take on your book can't even get the spelling correct on the surname of the senior editor on the "About Us" page. Two things come to mind. Firstly, I can no longer tell what's real or what's imaginary, what's real or what's spam. Was he real? It's getting harder and harder to detect. The second thing is, even if it is real, it's a bit like the famous rock-and-roll urban legend, of the no brown M&M's clause in the contract originating from a legal contract demand by the band Van Halen during their 1980s tour. The clause was there to detect the level of attention to detail by the promoter. In this age of distraction, AI slop, busy and short attention spans, details matter. ​