No one told Harry

Bookshops will die. Digital will replace print. This has been the narrative for many years. However, I don't think anybody told Harry Hartog. I recently spent a morning in the most beautiful bookshop I've seen for quite awhile. Harry Hartog is an example of reimagining your category and turning a traditional bookshop into a true reading and adventure experience. The place was pumping. The coffee shop was full. It just takes one person to look at a category and imagine something different. To imagine a transaction and make it into a true experience. It's worth a visit to see Harry, and wander the store, check out how they've done things differently and then apply that imagination to your category.