In season, I pick fresh raspberries most days. Regardless of how hard I search, there's always one more to pick. When you crouch down and look at the patch from a different direction, you find that extra raspberry, that's hiding. When you walk around the other side of the patch you see that other one that's hiding in behind a bunch of leaves. It's a bit like ideas. We sit in front of a computer or sit in a boardroom for hours on end and expect to have a good idea only to find they're hidden. Just like picking raspberries, you need to change your perspective. Go to a different chair. Go to a different room in the house. Sit on the floor. Change where you sit in your coffee shop. Find a different seat on the train. Take the train! Get up and move to a different seat in a boardroom during a brainstorm. Ideas are just like raspberries. You need to continually change your perspective to allow your brain different surroundings, different stimulation, different angles, different associations. You'll be surprised at how this change of perspective changes the quality, and the amount of ideas you can generate.
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