The gold is just around the corner

Creative sessions happen every day, everywhere... in home offices, meeting rooms, boardrooms and conference facilities. Quite often people give up too quickly. Your best ideas come in the last third of your ideas. The first third are the obvious things everybody's doing. The second third is starting to dig down now and look for associations.The last third you've exhausted all the obvious things now you're drawing down and perhaps pulling together incoherent ideas where you're grasping at straws for something else to put onto your list. Brainstorming as invented by Alex Osborn and Sid Parnes back in the late 50's at NASA, is about building big lists. Inspiration reveals itself after you get all the obvious stuff out of the way. So hang in there. Whether you're at home or in a boardroom, if you're in a creative session hang in there, keep digging and keep writing up ideas. The gold is just around the corner. Thanks to Priscilla Du Preez 🇨🇦 for the cool pic. ​