Where is the Tipping Point in learning and execution?

CEO: "The culture is toxic, we are working on changes." 
ME: " Perhaps we start with the first 25% to get to the tipping point of change, based on Malcolm Gladwell's recent book The Revenge of the Tipping Point?"
CEO: " I've read it, great book"... Then why aren't you doing it?

Why? For many we want the next thing. We don't read, listen or watch... then detach, consider, set a strategy for the takeaways and then execute our learnings ......before we consume the next supposed silver bullet.

In the case with this CEO we are setting out to change the whole culture, to change the whole business at once. Instead I think Gladwell's approach, which is so well researched and curated for the company owner who wants to make change to customer perception, employee engagement, leadership teams, is to start with the first 25%, get them aligned, and then you are setting up the tipping point. 

​In fact, Barry O'Reilly (Ep 312 The Mojo Sessions who wrote Unlearn), said to create a culture of Unlearners, start with the first 11%, that's where I would start... identify your first 11%, work hard at alignment, then use the first 11% to influence and progress to the first 25%. 
Thanks  Алекс Арцибашев for the pic. GB