What Made You Think of That?
Thinking Differently in Business.
Have you ever wondered why some people consistently seem to have original and different ways of approaching problems, ideas or opportunities? Are you intrigued as to why some individuals see opportunities where others can’t, or why some companies lead, while others follow? Have you ever been in a conversation with someone who presents you with a really interesting idea, and you think, ‘That’s such a great idea - what made you think of that?’
This book is both an explanation and celebration of thinking differently. In this increasingly changing world there has never been a more important time for every individual and every company to be thinking differently about themselves and their business.
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