Marketing Warfare
This full day session is about developing a brand plan to take your business forward.
Introduction
With more businesses competing for the same dollar in every category, those who are able to master the fundamentals of brand and create a compelling reason for customers to use their product or service over their competitors, are the ones that will thrive and survive. To be able to do this, you must have a plan of attack, which is one of the essential outcomes of this presentation – creating a brand plan that your team can follow when going into battle with your competitors.
Session Outline
Outcomes
This session will clarify your marketing plans and give you the strategies and future vision required to create a strong, meaningful brand. It is a fun, interactive, thought provoking session that is sure to ignite and unlock the creative juices within. You will walk away with the thinking required and an actionable plan to make it happen.
Introduction
With more businesses competing for the same dollar in every category, those who are able to master the fundamentals of brand and create a compelling reason for customers to use their product or service over their competitors, are the ones that will thrive and survive. To be able to do this, you must have a plan of attack, which is one of the essential outcomes of this presentation – creating a brand plan that your team can follow when going into battle with your competitors.
Session Outline
- Review the actual thinking required to bring a brand to life.
- Gary will facilitate the thinking that is necessary within your team to unlock an effective marketing and brand plan.
- Identify the point of difference for your brand and why customers should choose you.
- Establish a marketing model, identify your target, define what you do and confirm the position you will take in the market.
Outcomes
This session will clarify your marketing plans and give you the strategies and future vision required to create a strong, meaningful brand. It is a fun, interactive, thought provoking session that is sure to ignite and unlock the creative juices within. You will walk away with the thinking required and an actionable plan to make it happen.