GARY BERTWISTLE
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Ed Note

28/1/2021

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Many feel insecure in their job, their relationship or their social status. Insecurity is said to be an uncertainty or anxiety about oneself, a lack of confidence. Most often it is said to be a negative, a bad thing to have. Architect Frank Gehry is said to be one of the greats. His buildings are unique, break rules, break common convention and of course with that comes controversy. However, he said that when he does not have insecurity he starts to worry, he thinks its a good thing. He said "when I feel too secure, I know I am on the wrong track." Many successful people seem to have this insecurity... it drives them, it makes them want to break with convention, be uncommon. It isn't the insecurity itself, it's the way we process it in our mind and give it meaning. It's how we define and use it as a superpower. GB
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Don't blame the logo

21/1/2021

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When business is not good the first thing a marketer will do is change the logo. And sadly leaders trust them and follow along. It's not the logos' fault. When you've been outmanoeuvred by a competitor, failed in your service levels, denied innovation and put profits and margins in front of people, you can find yourself playing catch up. So what do you most marketers do? Change the logo. That should fix it. The problem is that the mistakes and shortfalls that got you to where you are in the first place haven't gone away, all you've done is change the logo. It's not the logos' fault. Recently the new GM logo was released. They went on about how the vibrant blue tones evoke clean skies, zero-emissions and the energy of the Ultium platform [GM’s EV battery system] ...the underline of the “m” connects to the previous GM logos as well as visually representing the Ultium platform, the negative space of the “m” is a nod to the shape of an electrical plug...And so they went on. Playing catch up to the likes of Elon Musk who told the world about electric vehicles a decade ago and started to break the paradigms of what vehicles, whether they be electric or not, could be ...was ignored. It's not the logos' fault and the change in the logo won't fix a lack of leadership, a lack of innovation, a lack of current strategic intention that makes a great company great now, and into the future. Don't let anyone tell you that just changing the logo will fix your problems.
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Savour the day. Meditate on that.

15/1/2021

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Could savouring the colours of a sunset actually be a form of meditating? Could truly savouring the first mouthful of a meal or sip of a drink where you use your senses to capture the taste, texture, fragrance and delight actually be a meditation? In a world of consumption that desires more and more and more, we are less likely to take the time to truly savour the moment in whatever form. Be it the sunset or sunrise, the look in a loved ones eyes, the touch of a baby's hand, the pride of looking at a well mowed lawn, a split-second of gratitude when you peruse a meal you painstakingly prepared, the art of a well crafted note, or simply the satisfaction of finishing a book ....that moment where we truely savour something to me is a form of meditation or mindfulness. It is said the definition of savouring is "to enjoy or appreciate (something pleasant) to the full, especially by lingering over it." It's also said that a definition of mindfulness is "A mental state achieved by focusing one's awareness on the present moment."  When we really savour a moment or a thing, or an experience we must bring one's awareness fully to the present moment and so, although there are a myriad of means and methods to meditate, in my mind the most simple way to do it today is to savour a moment, a thing, an experience or an event. ​
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    The Espresso

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  • Home
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