Sitting in a meeting recently, a marketing consultant was presenting a brand plan and ironically instead of saying 'Brand' plan, he said 'Bland' plan.
It made me think how subtle a difference there is between brand and bland yet with many plans I see, many websites I see, and many customer interfaces I see, they are in fact, bland.
Today more than ever where people are focused on technology and promotion rather than message, meaning and true engagement, much of our marketing and brand output is bland. Our interactions with customers, our service levels, our copywriting jargon and our packaging, is all bland.
It's worthwhile taking the time to do a thorough audit on your business, to step back and ensure it’s visually appealing, well written, engaging, creates a wonderful experience and makes people feel like you are a brand they love as opposed to a brand that’s bland.
The Mojo Manifesto is a checklist of things to contemplate, ponder and think about when you feel like everything is out of whack and you need to start over to get your Mojo working. It’s a beautiful single page you can keep as a screen saver or desktop photo, or print out and put on the back of the bathroom door, on your desk or on the wall in your office.
It’s clean, minimalist, simple and hopefully thought provoking, but it’s just a way of having that little reminder that sometimes we need to get back to the fundamentals, to think of that next great idea and get our Mojo working.
I hope you enjoy and feel free to share. The more people with their Mojo working, the more we can help each other to be our best.