Mathew McConaughey has been all over the media promoting his new book Greenlights, a book that explains how he's been able to catch green lights throughout his life and turn red lights into green lights. I am really enjoying the book. He is a great actor let's face it... Dazed And Confused. Dallas Buyers Club. Wolf of Wall Street. I'll do a review Greenlights for The Mojo Sessions Patreon supporters next week. There are many things I like about this book but one thing that is a standout is that he does not just read the book, he performs it. Many if not most audiobooks are read by the author or a contracted reader. In this book it’s actually a theatrical performance by McConaughey which brings the book to life. Not only is he a great actor but is also a great storyteller which resonates in this book.
There is one moment where McConaughey goes to his Dad and says that rather than be a lawyer, he wants to go to film school. His Dad, who he thought would be upset, said alright, "Don't do it half assed". Man, how many people go into meetings half assed, do a sales call half assed, present to their staff at the start of a conference half assed, sit with a friend distracted over coffee...and so half assed, can't be half assed so miss a workout... it's #gold. We wonder why we don't get the result we are after... maybe because we do shit half assed.... and in doing so, teach our children it's ok to be half assed. I rate this guy. JKL. #mojo #dontbehalfassed #greenlights
Branding 101 The Yellowstone Way
The term brand originally came from the cowboys who would brand their cattle to know which cattle belonged to which property owner. That brand became the representation of that property, that property owner and all they stood for. In the last few weeks I have become engrossed in the brilliant series Yellowstone on Stan. It’s a story about a Montana family, the Duttons who own and run a cattle property called Yellowstone. An underlying story line is just what the Yellowstone brand means to the family. John Dutton (Kevin Costner) says to his head wrangler Rip “The brand isn’t something you earn, it’s something you live up to.” Imagine if you and everyone in your company lived up to the highest possible standards that you as a leader set for the brand. Standards that every team member wanted to be a part of… aspired to achieve and be proud to associate themselves with. Wear it with pride where other people look at you and say “you really get to work for them?”. It would be something others would write about. Sadly for many, the brand is just a logo to stick on an invoice. To have a brand to live up to, you need to have an imbedded mission you would sacrifice for, true authentic values, strong leadership and consistency over the passage of time. It’s doable.
Michael Parkinson "Have you always been very single minded about your career?” Sharon Stone “No, I think there were times in my life when I thought I was supposed to do exactly what other people told me to be - a really good person and a good girl and follow the rules and try to do just what they said, and I was a complete and utter failure, and I think many times in our life when we try to be good we absolutely missed the possibility of being great because we're so busy trying to please other people’s agendas that we never figure out what’s right for us, and once I finally got passed out I was able to let go.”
There is so much richness in this short piece from one of the great interviewers of all time… in Parky’s TV series on air now. Question….Are you running your own agenda today or doing a good job working to other peoples expectations and agendas? It’s a wonderful lesson for your children to help them carve their one true identity and path.
The balance of Morpheus
Is there a balance between what you are taking in and what you are giving away… in your personal life, your charitable work, your company your team… if you sat with a set of scales, and loaded one side with all the new information and learnings you took in this week, how much you read, listened to, made, created, was curious enough to ask questions about…….and the other side how much you gave away… how much you talked, how much you wrote and sent, how much you shared and commented … how would the balance be? On one side of the scale is doing, the other being. On one side the red work, the other side the blue work. The difference between knowing the path and walking the path.
Weigh it up.