The Big Leadership Test
Company cultures and leadership integrity are going to be challenged to the max in the next few weeks as clients cancel and revenues disappear. Success isn't measured on the sunny days; it's measured on the storming, pouring rain, grey and gusting days. We say it's about our people. This time will test those value and culture statements we workshop and put into the business plan. This is the test!
Get Ahead Of The Game
General Motors (GM) will spend over $20 billion to develop its electric vehicles. GM revealed the gameplay to leapfrog Tesla at a recent major presentation near Detroit. To me, it sounds like catch up after the electric horse has bolted. They are also working on the cruise origin - a shared, self-driving electric vehicle without pedals or a steering wheel. In the strategies of marketing warfare, the market leader should always defend against potential dangerous attacks and dare to attack itself first. Failing to do so means you end up playing catch up, and it's not a game you want to play against a disruptor like Tesla. This call should have been made five if not ten years sooner. © GB
Mark Twain once said, "It's not what we don't know that gets us in trouble. It's what we know for sure that just ain't so." We need to heed this warning and know that our thinking right now is probably one of the greatest hindrances to us finding the next idea. Every leader must be working on two companies - the one they have now and the one it will become. In order to create a robust and differentiated offer for your future company, you need to be able to let go of what you know for sure to discover new possibilities. Write this quote from Mark Twain in your journal, on your desktop, on the home screen of your phone, and show it on the first slide in your next creator session with your team. It's at the root of all creativity, innovation and disruption. Let go of what you know for sure and open yourself up to true possibilities. © GB