 What's your return on attention on any given day? You give loads of stuff your attention throughout the day, what return are you getting? Can we remember what was said in the meeting we sat through? Who is going to action what? We skim socials on the way to work on the bus, any return? The podcast we listened to, what did we take out, where is it stored? We go to conference after conference, sit through plenaries, what's our return? Time after time we see people in these situations without even a pen and paper. What chance do we have of a return on attention if we don't take notes? Rely on your memory? Forget it. We are forgetting how to remember. We know what to do... ask questions (helps you learn better), write it down (helps you recall better), store your notes in a Second Brain (easy to retrieve), compartmentalise your day (helps your focus on a particular task). Above all else value your time, your attention and your learning. Create the desire to be better today than yesterday... your competitor could well be about to get a better return than you! Thanks to Romain Vignes for the pic.
The Mojo Sessions recently did an interview with Dr Gloria Mark, Ep 419, who has studied attention for decades, fascinating conversation, for details visit https://www.themojosessions.com/season-4/ep-419-dr-gloria-mark
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 The runner: "I've got a hamstring problem, I am going to see a physio to get my hammie treated".
Me: "Are you sure it's your hammie?" Quite often we treat the symptom not the cause. We go to the issue at hand and don't take the time to go upstream to establish what the root cause is. We see it in medicine. I am sick... ok take this. It's not why are you here, what's the cause of this situation, your lifestyle, habits, nutrition, lack of movement, stress, overwhelm, workload. Late for meetings, why... poor planning, no prioritising, lethergy, historically we always start late (leadership and standards) everyone else is late (extrinsic validation). Going upstream is an important thinking tool. The Japanese leader would ask the "why" question 5 times to get to the real cause, way upstream. Most ask the question once (if any) and treat the symptom. Turns out the upstream cause of the hammie issue lay in their shoulders... tight shoulder, caused the body to be out of whack, so then hips are out of whack, tightens the glute, tightens the hammie, strains hammie. Look for the cause before treating the symptom. Thanks Jozsef Hocza for the pic.  For some people, having to sell carries a negative vibe, being in sales, a salesman. However if we step away and consider our identity, there is another way to approach sales. A lady was being interviewed for a sales job at a brewery. The head distiller asked "Have you worked in Sales?" The lady said... "No, not really, I worked for a coffee company going around to businesses but I wasn't really selling, I felt like an ambassador for the company, I just loved the company, the coffee, the people and I wanted to share that with coffee shops". Different IDENTITY, different approach to selling, it's more storytelling with meaning, purpose and a genuine desire to help the other person because you believe the product is something great. If you are an ambassador, defined as "a person who represents and promotes a company, supports its offers and acts as the embodiment of the company's corporate identity through words and actions" then you sell/share stories in a different way. I believe she got the job, not to sell but as a brand ambassador of the brew house. Photo thanks to Elevate. GB
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