 Your identity can supercharge or hinder most aspects of your life. Last week I met with James Clear, author of New York Times bestseller, Atomic Habits. The book has sold 1 million copies this year alone. We talked about identity and how important identity is in creating empowering habits. Don't read books, instead be a reader. Don't go to the gym, instead be an athlete. Don't manage a team, instead be a leader. When James spoke about identity, it made me think of how our identity in creativity is so critical. Many of us walk into a creative session to help come up with ideas. Not many of us walk in knowing we are creators, disruptors, or innovators. The ones who walk in with that identity, will work harder, look for more connections, and embrace other people's ideas. Ultimately they are the ones who are comfortable being the nonconformist who challenges how things are done to find new ways to move forward. It's common to attend a creative meeting because you've been invited or you have to. It's uncommon to attend a creative meeting knowing you are a creator, an innovator, or a disruptor because that is your identity. Don't be common, be uncommon. © GB
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 Ralph Lauren is a legend in the fashion industry. However, his brand has seen a decade long slump defined by closing stores, discounted products, and an eroding loyalty with customers. After making strategic changes, it seems the brand could be on the way back. Ralph Lauren increased prices to make their famous monogram feel more exclusive. They also changed their retail model for a new generation by partnering with brands like Rent the Runway to provide rentals. They've even launched an authentication program using QR codes on clothing tags, allowing customers to scan the items for styling advice and ensure that each piece is legit. It's nice to hear of strategic turnarounds as opposed to failures, yet it is fair to say the jury is still out. © GB
 "Your penmanship says a lot about how you respect your ideas." This was a comment made to me by Kevin Carroll, the creative catalyst for brands like Nike, Mattel, Disney, ESPN and Starbucks. It's not something you typically hear when referencing creativity. But you stop and think about the statement, you realize it's true. By slowing down and being intentional with your note-taking you are giving your mind and creative spirit a chance to breathe and further develop an idea. Too often we rush to dump something down. Yet we know creativity needs time and space. By giving true thought while you write, you are stepping into the alter ego of a true artist and creator rather than just a person who bangs down notes. Buy a beautiful journal and elegant pens and curate your ideas like a designer, artist, academic leader, or a great writer of the past. © GB
 There is a fabulous series of digital wellness tools from Google that may help us track and manage our phone usage. According to Google, our phones are making us unhappy. They have taken it upon themselves to find a way to navigate the path forward without allowing the phone to destroy the soul of humanity. Following are some of Google's interesting initiatives. © GB
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