 During an interview actor and now author Matthew McConaughey replied to a comment with "heard". The interviewer later in the conversation made another comment and McConaughey once again said "heard". At the time it seemed awkward and a bit strange. But on reflection it was such an interesting premise. In a society where you know pretty much all the time when you're talking to somebody, they're not actually listening. They're distracted, thinking about the next thing or as Naval Ravikant would say "nexting", or they are waiting for their turn to talk. I found it kind of cool that McConaughey would acknowledge that he had heard what had been said to him so specifically, that he actually said "heard". It was almost a sign of respect and acknowledgement that yes, I actually did hear what you said, ... not just the common throw away mmm to fill the gap and make out like you are listening. Matthew McConaughey is an interesting guy and I rate his book GreenLights.
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 Woody Allan is to have once said "80% of success is showing up"..... there are so many people who will show up to the gym today and not see success. ... they will not see their desired results. The quote is flawed. We have books stacked by the bedside unread. 80% of success is not buying the book it's reading, taking notes, curating, sharing and then doing something wth the knowledge. 80% of success is not buying the coolest new running shoes, its putting them on your feet and going out each day and doing the miles. 80% of success is not just showing up to the meeting, it's actually participating, putting away your phone, no distractions, it's taking notes, looking people in the eye, thinking, asking questions, journalling and then doing something with what's been agreed. The problem is too many people just show up.. yet expect success. The only success many will have is wasting our own valuable time. Just showing up, well that's common. #beuncommon .
 If you want to see into the future, to truly innovate and disrupt your industry, to unlock the imagination for your and your team, then watch futuristic sci-fi movies. In the 90s I helped promote the film Demolition Man with Sylvester Stallone, Sandra Bullock and Wesley Snipes. That movie predicted the following - video calling, iPad type tablets, self driving cars, zoom, voice activated tech and even that Wesley would be a criminal! Screenwriters, directors and producers of these movies are letting their imaginations run. Their imaginations can run wild, there are no boundaries, there are no constructs, because it's fiction. We get stuck in a world of non-fiction based on the constructs of trying to adapt now, rather than truly projecting into the future to consider a world which does not yet exist. A world with no boundaries, no budgets, no Board to satisfy or rules to follow. Watch more movies, and see what these imaginative free thinking people can see that we are unable to see because of our own perceived barriers. It's a really interesting tool to use when imagining the world that is ahead of us. Movie writers play by different rules and perhaps Elon Musk watches a lot of movies.
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