 In season, I pick fresh raspberries most days. Regardless of how hard I search, there's always one more to pick. When you crouch down and look at the patch from a different direction, you find that extra raspberry, that's hiding. When you walk around the other side of the patch you see that other one that's hiding in behind a bunch of leaves. It's a bit like ideas. We sit in front of a computer or sit in a boardroom for hours on end and expect to have a good idea only to find they're hidden. Just like picking raspberries, you need to change your perspective. Go to a different chair. Go to a different room in the house. Sit on the floor. Change where you sit in your coffee shop. Find a different seat on the train. Take the train! Get up and move to a different seat in a boardroom during a brainstorm. Ideas are just like raspberries. You need to continually change your perspective to allow your brain different surroundings, different stimulation, different angles, different associations. You'll be surprised at how this change of perspective changes the quality, and the amount of ideas you can generate.
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 People often comment that they struggle with reading. Many have books sitting on a side table, many can't concentrate; focus is a real issue and mostly they blame themselves for struggling to read. However, it may not be all the reader's fault. I read this quote recently...."Not all writing is worth reading. Just because someone can put words on a page doesn’t mean they are worth reading or add value." I believe the quality of writing today is largely ordinary. Every now and then you come across a beautifully written book where you effortless find yourself turning page after page as you become engrossed in the narrative, the flow, and where the author is taking you. Many books today are written to get a book on the shelf to promote the author. As Michael Bungay Stanier said, there's a large difference between being an author and being a writer. So if you are reading one of these mindless books that offer no real value or enjoyment, don't feel bad about quitting. Look for great book recommendations of books written by great writers. Then judge how well you read when you read a great book by a great writer rather than just someone who wants to be an author and get a book on the shelf. Great pic Thom Milkovic thank you.
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