GARY BERTWISTLE
  • Home
  • About
    • Bio
    • Photo Gallery
    • Media
    • Testimonials
    • Tour de Cure
  • Speaking
  • Interviewer
  • Blog
  • Books/Store
  • Resources
    • Gary's Book Recommendations
    • Mojo Manifesto
  • Contact
  • Client Page

The Uncommon Customer

29/7/2021

0 Comments

 
Picture
The supermarkets care about their customers. The airlines care about their customers. The banks care about their customers. But they don't care about you ...their customer. You see they care about the construct of what a customer is in their mind. They care about their target audience. The avatar they have in their business plan. They talk about the customer in boardroom meetings non-stop. But when you have an actual problem they don't care about you. Supermarkets are spending millions on television promoting contactless pick up. You order a day in advance, turn up at the appropriate time and guess what, they're still picking your order.... come back in 45 minutes. You stand in dispatch as a staffer profusely apologises. Management don't know and don't care. They don't care what you have planned, your day, your family, your week, your commitments set around your allotted pick up time, and the person apologising just feels bad about it but knows there is nothing in their control they can possibly do about it. Supermarkets, banks, big institutions, the airlines ...sure they care about customers ...they care about the construct what a customer should be... but they don't care about you. They care about the thing called a customer. So in your business, care about people, the actual person... and be uncommon! ​
0 Comments

Trust Me

15/7/2021

0 Comments

 
Picture
Prior to a gig I was cruising the Brisbane CBD looking for a cafe that would give me a great brew. When I looked up I saw this sign. The sign said This is the cafe you're looking for. Challenge accepted. With that, I took a seat inside and ordered my coffee. Death Star Canteen is loosely themed around Star Wars. However what was so intriguing about the cafe was how they challenged the construct of a typical coffee shop. Typically you place an order across the counter, a staff member takes the order, tells you how much it will cost, brings up the charge, hands you the eftpos machine, you tap, your name is called out, you're given your brew. Death Star challenge that construct. As I watched, regulars would walk up, grab a coffee cup themselves, find a sharpie, on the side of the cup write their order, grab the eftpos machine, the customer would enter the amount of the coffee, push enter, tap with their card, then wait on the footpath. Your name is not called, you can't be looking at your phone and waiting for them to call you. Instead the coffee is made, put down, it's your responsibility to grab it. If you don't have a credit card and you're paying with cash, you simply put your money in a cup. None of the team checked any of this. They concentrated on what they do best... which is making a rich, earthy, well-made coffee that satisfies the brew requirement. It's such a challenge of construct. Why is it that the customer can't enter the amount? Why is it we can't write our own order, enter the amount, and tap? One reason. TRUST. The customer can do it, but we don't trust the customer. The construct is that the store owner must enter all details and process the transaction because essentially we don't trust our customer. These guys do. Once I ordered my coffee and observed what was going on, I wanted to go back the next day to follow their process to become part of the Death Star tribe. The regulars knew exactly what to do and I wanted to feel like I was a regular. I wanted to feel trusted. This is such a brilliant construct adjustment that we should all reconsider for our own business. What if you did trust your customer or client?
0 Comments

The “Meez"

8/7/2021

0 Comments

 
Picture
Anthony Bourdain was the legendary chef of Brasserie Les Halles, best-selling author, and famed television personality. If you were fortunate to work in his kitchen you wouldn’t dare so much as boil hot water without attending to a ritual that’s essential for any self-respecting chef: mise-en-place. The “Meez,” as it's known, translates into “everything in its place.” In practice, it involves studying a recipe, thinking through the tools and equipment you will need, and assembling the ingredients in the right proportion before you begin. It is the planning phase of every meal—the moment when chefs evaluate the totality of what they are trying to achieve, and create an action plan for the meal ahead. When we find ourselves in that place of frustration at work, confusion, tight chested, distracted and feeling like we're getting nothing done.. like you've lost your Mojo then perhaps think of "the meez".  Focus, create a list of all that is to be done, create an action plan for the greatest priority, focus, do one thing, get the tools required, block out ALL distractions, and get to work. For the experienced chef, mise-en-place is a state of mind. “Mise-en-place is the religion of all good line cooks,” Bourdain wrote, and it should be the religion of all great strategic leaders... who have mojo!
0 Comments


    The Espresso

    Speaker, author and thought leader in innovation and creativity, Gary challenges people and businesses to think differently, unlock their great ideas and ultimately be more successful.

    In his blog, The Espresso, Gary scours the world to find interesting tips, tools and news to give you a new or different perspective on the world around you.

    Sign up for your weekly hit of The Espresso below and you’ll get a copy of Gary's e-paper ‘Has Your Mojo Gone Missing? 5 Quick Ways to Help You Find It’ for free!
    ​*

    Archives

    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    March 2022
    February 2022
    January 2022
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014

    Categories

    All

    RSS Feed

Copyright © Bertwistle Holdings Pty Ltd. 2017-2022
ABN: 16 079 593 785.  Tel: +61 2 9231 5256
Gary Bertwistle c/o WeWork, 383 George Street, Sydney NSW 2000 Australia.
Site Design by Bertwistle Holdings. Photography by Sarah-Jane O'Hara
  • Home
  • About
    • Bio
    • Photo Gallery
    • Media
    • Testimonials
    • Tour de Cure
  • Speaking
  • Interviewer
  • Blog
  • Books/Store
  • Resources
    • Gary's Book Recommendations
    • Mojo Manifesto
  • Contact
  • Client Page