All My Heart

Walking into retailer Lush, the shop assistant smiled and said "Hello, welcome". I watched the sales assistant for a few minutes as he wiped down fittings with a rag, rearranged stock and gave reassuring training advice to a new staff member. In a quiet moment, I said "How long have you worked here?" He said 10 years. I said "Wow,  10 years? He said "Yes, I love this store with all my heart." Curious, I asked "What is it that you love so much?" He said "The ethos and experience." He then went on to explain his 10 years of work working through the company to where he is today. It's fair to say he is a lifer. I walked away thinking that young kid is the few. Whoever is mentoring that young kid is the few. When most across the world are checking out, looking around for the next thing, not engaged, seeking meaning and not finding it, and certainly not providing an experience to be proud of, or inspired by, within a retail or service industry job, this kid is the few. There's an intrinsic motivation around a young worker like this. Then there's a leadership that sees the talent, provides the environment, gives work of true meaning, can articulate and deliver and walk the talk on their ethos, and go to the trouble of building a true experience that one can be proud to work with and around, and where we as shoppers will return to. 
There is so much in this story. Most will blow through the story, but the few will take it on board and apply to their own company. If this young kid worked for me, I would feel so damn proud.