Most people start their day with a cup of coffee but imagine if you could get the same caffeine hit simply by brushing your teeth? Power Toothpaste is a caffeinated toothpaste that is said to absorb caffeine much quicker through the gums and mouth than through drinking coffee which can take up to 35 or 40 minutes to be absorbed. This toothpaste has created a new brand category in toothpaste. Colgate fight cavities, Macleans give you a great smile, Sensodyne is for sensitive teeth and now Power Toothpaste are the world's first caffeinated toothpaste. You can quickly separate yourself from your competitors by creating a new brand, finding a territory in the market that no-one else has, and these guys have certainly done that. Power Toothpaste will be available on Indiegogo from 19th January so if you’re an early adopter and like the idea of getting a kick from your toothpaste, get on board.
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