An Eye On The Alter Ego

I sat with a young optometrist who sees 20 clients a day, five days a week and has been doing it for seven years. Although not a huge sample, I asked him whether he sees any trends, and he said he was fascinated by the number of young customers asking for non-prescriptive glasses. This was something we explored on The Mojo Radio Show with guest Todd Herman, author of "The Alter Ego Effect." People will get non-prescriptive glasses and wear them in order to overcome perceived barriers. It is said Martin Luther King did exactly that. He wore glasses because he was scared that at his age, he wouldn't be taken seriously. The glasses made him look older and wiser. Todd Herman himself a created a fictitious character he called Richard who he stepped into when he put on his glasses. He believed Richard could get more respect from his clients for his knowledge. Indeed, the alter ego is a powerful tool. Listen to EP 266: How to Use the Power of Secret Identities to Transform our Lives - Todd Herman. © GB