Your identity can supercharge or hinder most aspects of your life. Last week I met with James Clear, author of New York Times bestseller, Atomic Habits. The book has sold 1 million copies this year alone. We talked about identity and how important identity is in creating empowering habits. Don't read books, instead be a reader. Don't go to the gym, instead be an athlete. Don't manage a team, instead be a leader. When James spoke about identity, it made me think of how our identity in creativity is so critical. Many of us walk into a creative session to help come up with ideas. Not many of us walk in knowing we are creators, disruptors, or innovators. The ones who walk in with that identity, will work harder, look for more connections, and embrace other people's ideas. Ultimately they are the ones who are comfortable being the nonconformist who challenges how things are done to find new ways to move forward. It's common to attend a creative meeting because you've been invited or you have to. It's uncommon to attend a creative meeting knowing you are a creator, an innovator, or a disruptor because that is your identity. Don't be common, be uncommon. © GB
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