For some people, having to sell carries a negative vibe, being in sales, a salesman. However if we step away and consider our identity, there is another way to approach sales. A lady was being interviewed for a sales job at a brewery. The head distiller asked "Have you worked in Sales?" The lady said... "No, not really, I worked for a coffee company going around to businesses but I wasn't really selling, I felt like an ambassador for the company, I just loved the company, the coffee, the people and I wanted to share that with coffee shops". Different IDENTITY, different approach to selling, it's more storytelling with meaning, purpose and a genuine desire to help the other person because you believe the product is something great. If you are an ambassador, defined as "a person who represents and promotes a company, supports its offers and acts as the embodiment of the company's corporate identity through words and actions" then you sell/share stories in a different way. I believe she got the job, not to sell but as a brand ambassador of the brew house. Photo thanks to Elevate. GB
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