Is Your Brand Bland?
Sitting in a meeting recently, a marketing consultant was presenting a brand plan and ironically instead of saying 'Brand' plan, he said 'Bland' plan.
It made me think how subtle a difference there is between brand and bland yet with many plans I see, many websites I see, and many customer interfaces I see, they are in fact, bland.
Today more than ever where people are focused on technology and promotion rather than message, meaning and true engagement, much of our marketing and brand output is bland. Our interactions with customers, our service levels, our copywriting jargon and our packaging, is all bland.
It's worthwhile taking the time to do a thorough audit on your business, to step back and ensure it’s visually appealing, well written, engaging, creates a wonderful experience and makes people feel like you are a brand they love as opposed to a brand that’s bland.
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