There is no doubt of the power that comes with a great marketing story, and this is a great marketing story. Quidi Vidi Brewing Company have created a refreshing light lager brewed with 25,000-year-old iceberg water harvested from Newfoundland’s awe-inspiring icebergs. These icebergs are said to be some of the purest water on Earth. And all brew-masters know you need good quality water to make good quality beer.
Regardless of whether this beer is any good, the story alone makes you want to try one. However it must have some merit as it has won a medal in various brewing awards, although chances are that judges also fell for the story. That being said anyone who enjoys their beer would want to give this one a crack.
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