Timberland is an iconic shoe manufacturer who for many years have been famous for their earthy brand of boots or clothes. Timberland has partnered with the Betabrand crowd funding platform, not for start up cash, but for ideas and feedback from the Timberland community to help them design their next collection 'Craftletic'.
Timberland designers put together a number of concepts which the Timberland crowd then vote on. It gets narrowed down to a final three and the winning design is unveiled on the site in May 2016. It's such an interesting concept where brand owners are now putting the design and true feedback into the hands of their customers. The most important thing you can do is take your customer’s suggestions to heart and actually put the rubber sole to the road and do something with their feedback.