Bringing Doodles to Life

Crayola is one of the world’s great creative resources. Now the brand have created Crayola Imaginable - a wonderful customised service that allows children to draw their own animal artwork, send it to Crayola, who will then make it into a huggable soft toy.

This is just a wonderful concept that builds their brand, encourages artistic imagination in children, then gives them the tactile reward of having their ideas come to life before their eyes.
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Here’s how it works. The child draws a picture using Crayola product, takes a photo of the artwork, uploads the photo and sends it to Crayola by email or text, then wait for their plush toy to arrive at their home. You don’t even need to outline preferred colours, features, and attributes of the animal. What a wonderful concept.