Colouring In Hotel

Recently I met with a number of publishers and agents about a book project and we got to chatting about how big, popular and powerful the adult colouring book category has become. It’s been around for a while and it’s still going from strength to strength. It’s gone from being something for kids to being a full blown category in book stores for us grown ups.
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Yotel New York is an upmarket hotel who has teamed up with Brooklyn artist Ian Sklarsky to create custom colouring and activity books for its guests. Featuring NYC inspired drawings, Sklarsky believes that colouring books are a great way for guests to focus on the present moment and let their creativity flow. Colouring in uses a number of senses from the tactile to the visually stimulated. Cracking idea and likely we’ll see more of it. It will be interesting to see how many businesses and categories can step outside tradition and start to embrace trends like colouring books.