Our memories are fading as we rely on our digital devices to keep track of our lives. Many brand custodians have forgotten the fundamentals. Why should I buy from you? Last week at our Listener Dinner, brand expert Darryn Altclass commented that we need to keep convincing ourselves of what we believe. We need to convince ourselves of our story. Many people go through a strategy session, write up a nice presentation and document that summarises the outcomes, only to forget that marketing and branding are a game of repetition and consistency. It’s important to convince yourself, convince your staff, and convince your customer or client. Every day, every week - go long! This is as important for individuals when many of us struggle to find our authentic self. Journaling is a wonderful way to convince yourself of your story, your worth, your value to society, and what makes you unique as an individual. Continue to sell your story, your dream and your values to yourself daily, in what every form works for you.© GB
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