GARY BERTWISTLE
  • Home
  • About
    • Bio
    • Photo Gallery
    • Media
    • Testimonials
    • Tour de Cure
  • Speaking
  • Interviewer
  • Blog
  • Books/Store
  • Resources
    • Gary's Book Recommendations
    • The Espresso
    • Mojo Manifesto
  • Contact
  • Client Page

Current Trends: Ambient Wellness

27/4/2016

0 Comments

 
Picture

The Espresso likes to keep you abreast of what’s trending around the world. There's a new trend that’s being spoken about in the world of wellness and health called Ambient Wellness.

Ambient wellness relates to the expectation that we, as consumers, are placing on leading brands to help improve our own wellness and vitality. An example of this is Starbucks who have now partnered with Philips to create special branches of Starbucks in the Netherlands and converted them into energy-up cafes. Philips have put their energy up lamps into the cafes for patrons to use while enjoying their brews. Now these lamps are supposedly meant to have, after 20 minutes exposure to them, a mood lifting, revitalising effect. Sounds inviting.

Another means of how ambient wellness is being put into place is with Qatar Airways who have just taken possession of the airbus carbon filter a350 which is fitted with devices to combat jetlag. The planes have a special air filtering system which keeps the air cleaner and special lighting that matches our natural circadian rhythm to ensure that when we leave the plane we will feel better than our current long haul drag. These planes have special LED lights that change their colour and temperature to mimic the transition of the sun and naturally enhance our circadian rhythms.

A final execution is provided Kit Kat who have done a billboard in Colombia, where if one leans against the billboard it gives you a free massage - giving you a chance to have a break; have a KitKat!
​
Brands are continually hunting for opportunities to include ambient wellness into their product and/or campaigns – if they make our vitality levels healthier and happier, perhaps it ain’t such a bad thing.

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.


    The Espresso

    Speaker, author and thought leader in innovation and creativity, Gary challenges people and businesses to think differently, unlock their great ideas and ultimately be more successful.

    In his blog, The Espresso, Gary scours the world to find interesting tips, tools and news to give you a new or different perspective on the world around you.

    Sign up for your hit of The Espresso below and you’ll get a copy of Gary's e-paper ‘Has Your Mojo Gone Missing? 5 Quick Ways to Help You Find It’ for free!
    ​*

    Archives

    June 2025
    May 2025
    April 2025
    March 2025
    January 2025
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    March 2022
    February 2022
    January 2022
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014

    Categories

    All

    RSS Feed

Copyright © Bertwistle Holdings Pty Ltd. 2024
ABN: 16 079 593 785.  Tel: +61 2 9231 5256
Postal Address:  21/4-8 Waters Road, Neutral Bay, NSW,  2089  Australia
Site Design by Bertwistle Holdings. Photography by Sarah-Jane O'Hara
  • Home
  • About
    • Bio
    • Photo Gallery
    • Media
    • Testimonials
    • Tour de Cure
  • Speaking
  • Interviewer
  • Blog
  • Books/Store
  • Resources
    • Gary's Book Recommendations
    • The Espresso
    • Mojo Manifesto
  • Contact
  • Client Page