Current Trends: Ambient Wellness
The Espresso likes to keep you abreast of what’s trending around the world. There's a new trend that’s being spoken about in the world of wellness and health called Ambient Wellness.
Ambient wellness relates to the expectation that we, as consumers, are placing on leading brands to help improve our own wellness and vitality. An example of this is Starbucks who have now partnered with Philips to create special branches of Starbucks in the Netherlands and converted them into energy-up cafes. Philips have put their energy up lamps into the cafes for patrons to use while enjoying their brews. Now these lamps are supposedly meant to have, after 20 minutes exposure to them, a mood lifting, revitalising effect. Sounds inviting.
Another means of how ambient wellness is being put into place is with Qatar Airways who have just taken possession of the airbus carbon filter a350 which is fitted with devices to combat jetlag. The planes have a special air filtering system which keeps the air cleaner and special lighting that matches our natural circadian rhythm to ensure that when we leave the plane we will feel better than our current long haul drag. These planes have special LED lights that change their colour and temperature to mimic the transition of the sun and naturally enhance our circadian rhythms.
A final execution is provided Kit Kat who have done a billboard in Colombia, where if one leans against the billboard it gives you a free massage - giving you a chance to have a break; have a KitKat!
Brands are continually hunting for opportunities to include ambient wellness into their product and/or campaigns – if they make our vitality levels healthier and happier, perhaps it ain’t such a bad thing.
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