Defy logic

​"That's the Underblenge (Ekino Plunge-Dermer) it has the strongest suckers of any creature and it kills it’s prey by sticking itself to their face and suffocates them to death, but it can’t catch them, cause it can’t move from the rock it was born on"… Ricky Gervais to Parkinson. Parkinson “ Where do they come from these creatures". Gervias “there is no creature you could invent that is stranger than a sea slug or an elephant, so you have to go outside logic”. The true creative process is not bound by logic. airBnB, Uber, Apple Watch capabilities, Elon, drones, the list goes on… common today, unheard of years ago. Why? Because they go outside logic… until… SOMEONE DOES IT. That’s the key in creative sessions, alone or in a group - Defy logic, anything goes, go outside what is logical in your creative brainstorming.. and as we progress more and more will go outside logic. Do it to yourself, attack yourself, defy logic or allow your competitor to do it to you. Front toward enemy. GB