In Rollo May's book "Man’s Search For Himself," May writes that the opposite of courage is not cowardice -- it’s conformity. We know that any successful business has to have a point of difference. If it conforms with the industry, then it has no point of difference. As a country, we are unhealthy and unwell. One wonders whether that is because we conform to what big business and society say we should eat or do. If you’re looking to start a business, you can't conform. If you're looking to be employed by a company, you can’t conform - otherwise, why would they pick you? Not conforming is such an essential element in our lives if we want to stand apart from the herd. It can be difficult though. You will be labelled disruptive, disagreeable, uncooperative, and yet you will make your mark, be heard, be noticed, and ultimately move yourself to a place of confidence where you speak up for what you believe. © GB
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