Get Ahead Of The Game

General Motors (GM) will spend over $20 billion to develop its electric vehicles. GM revealed the gameplay to leapfrog Tesla at a recent major presentation near Detroit. To me, it sounds like catch up after the electric horse has bolted. They are also working on the cruise origin - a shared, self-driving electric vehicle without pedals or a steering wheel. In the strategies of marketing warfare, the market leader should always defend against potential dangerous attacks and dare to attack itself first. Failing to do so means you end up playing catch up, and it's not a game you want to play against a disruptor like Tesla. This call should have been made five if not ten years sooner. © GB