A car dealership in Adelaide has moved the service and parts area of the dealership to the front window.... you can see the guys working on your car. Driving past last week at night, instead of the front windows being lit up with new vehicles, they were lit up with cars on hoists, parts, toolboxes, all looking pristine, organised, and yes, it was behind huge plate glass windows on full display on a main road for all to see. Why?
I find it really curious when all of my life when you've dropped your car off for a service, you hand your keys to the front desk and your car disappears behind a large wall. It only reappears in a car park where you receive your keys back, your invoice and the pain of having to pay for what happened behind that wall. Now it's a feature, front and centre, looking clean, efficient, and seemingly something that's not hidden from view. Key take outs: The service part of the dealership is quite profitable I understand. Makes sense for it to be on show. It probably makes the mechanics feel more pride in their work to know that people can see their craftsmanship. It's contrarian to every other dealership who focuses on flogging cars. No doubt this will be something you will now start to see across the country as more dealerships start to redesign their dealerships to change the perception of service, the people who work there, the importance inside a dealership, and if nothing else .....to be different. I took a double take driving past to get my head around the fact that there were hoists and guys with toolboxes on the main road behind these massive plate glass windows and not brand-new cars with hefty price tags.