Many of our readers will have read the alarming news reports on just how much plastic rubbish is being found in our oceans, killing many of our sea creatures each day.
SaltWater Brewery are aiming to create a product that may help.
Saltwater Brewery is a small beer craft maker and has built at an edible package that is 100% biodegradable and made from the byproducts used in making the beer, such as barley and wheat remnants.
They're hoping that the edible sixpack beer rings will improve sea life preservation by actually feeding our marine animals rather than killing them. The sixpack beer rings which are strong enough to hold a sixpack also serve as a source of food for the ocean creatures.
Given the target of Saltwater Brewery are surfers, fisherman and people who spend their time on the water this is a perfectly targeted well thought out strategy that does the right thing and builds their brand.
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