Increase the flow of blood to your brain and you increase the function - your ability to have good ideas, to problem solve, to find another way… do that, and you win. After all, your success in business is based on your ability to creatively problem solve for your customers or clients. Provide a different, better or more valuable solution than your competitors, then you win the work. So when it comes down to it, when you have better ideas for your customers, you win. To do that you need better thinking and problem solving. To do that you need better blood flow to your brain. To do that you need to stimulate your brain through learning, reading, observing, great conversations, journalling, deep work…. Increase the flow, increase the function. Right now, if the Espresso makes you think, or ponder even for a moment, you are increasing the flow, and thus increasing the function of your creative mind.
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