Innovate the Boring

The swimming coach said, “we will work on turns and then work on what to do off the turn. That’s the stuff many people don't want to do, but if you get it right, you can regain many seconds." It is as valid in life as it is in the pool. Do the hard stuff that others see as too hard. Do the boring things that others do not want to do. Surely this has to give you the edge -- the extra seconds that produce a winning margin. When I interviewed Dan Gregory from the Impossible Institute for the Mojo Radio Show, I asked Dan where does one start to create a culture of innovation in their business. Dan said, “innovate the boring." Don’t go for the shiny stuff that everyone else sees. Find systems, processes, products and services that are ignored and start there. Look at the things others overlook and take time to ponder and think what if.