Innovation Works

"Innovation is not relevant to me." What!? You lead a company, and you are in a business environment where the only constant is CHANGE. Don't you think innovation is relevant to your business? This guy would be the perfect leader at Old Spice, Polaroid, Blackberry, Darrell Lea, Toys R Us, or Blockbuster to name a few. Regardless of your title, role, or responsibilities, we must all put time and energy towards finding the next great idea to solve our customer's problem and stay ahead of our competitors. Understanding how innovation works, studying who is doing it well, experimenting with ideas, and taking the time to think through how we might apply it to our work are essential elements to great leadership. To say that leading, learning and creating a culture of innovation is not relevant to you, means you deserve a gig with Borders or Dick Smith.  © GB