Keeping True to Your Brand

It's a delicate balance faced by most leaders to keep up with innovation and expectations while also keeping true to the integrity of their brand's history, culture, and heritage. We love the new Volkswagen Microbus which strikes this balance beautifully. Based on the photos, the Volkswagen Microbus is a super cool version of the historic Kombi. It's received an update as an electric vehicle, and rumour has it that production begins soon, with the new Microbus hitting the market in 2022. In our opinion, it pays clear homage to the iconic vehicle while updating for today's consumers. In an environment where everyone is after the next great idea, remember to look in the rearview mirror for just a second to remember where you originated and what made you stand out in the first place. What got you to where you are today? What do your raving fans love and admire about your brand? Glance back, before you charge ahead.