Lessons from Elon

Everything about the Space X launch to the International Space Station spoke the style, standards, brand elements, and philosophies of Elon Musk, Tesla and SpaceX. As the astronauts walked out of their Tesla car to board….the car, their spacesuits, the ship itself, the boarding platform, the support crew uniforms…. in fact everything spoke to the imaging, style, and tone that has followed Elon Musk through everything he has done. Even to the point of him and his dreams that go way beyond his own lifetime and started when he had no qualifications and no skills. Just entering the cockpit of the spaceship, the crew, their suits and the beautiful clean and minimalist screens in front of them were indicative of the same style you’d find in a Tesla car, a dealership, or walking in to buy his solar battery panels. Anyone who takes the time to look at the process of how he operates can take massive learnings in terms of consistency, standards, brand values, the value of big dreams, persistence, discipline, and ensuring that everybody in your company understands and buys in to where you are going and how you are going to get there. Yes he has his shortcomings but when those two guys floated into the International Space Station it was testament to how Elon Musk sets his dream, and then sets his standard, and he is amazingly consistent…. everything is done right.