Mark Twain once said, "It's not what we don't know that gets us in trouble. It's what we know for sure that just ain't so." We need to heed this warning and know that our thinking right now is probably one of the greatest hindrances to us finding the next idea. Every leader must be working on two companies - the one they have now and the one it will become. In order to create a robust and differentiated offer for your future company, you need to be able to let go of what you know for sure to discover new possibilities. Write this quote from Mark Twain in your journal, on your desktop, on the home screen of your phone, and show it on the first slide in your next creator session with your team. It's at the root of all creativity, innovation and disruption. Let go of what you know for sure and open yourself up to true possibilities. © GB
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