Anyone in retail or the service industry should take note of this idea and start to consider its application in their business.
Oyster Card is a typical transit credit card which allows you to travel on the London Tube when swiped. Oyster Card have now an embedded microchip transit card set into a set of false fingernails that allow you to enter and leave the transport system with just a touch of your fingernails on the microchip reader. Designed by fashion student Lucie Davis, Davis wanted to create a space between portable and wearable objects and adornment. Only in concept stage, this should provoke thought among brand owners who are looking to simplify the transaction between the business and their customers.
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