Simplicity

Recently on the Mojo Radio Show I interviewed brand expert Dan Altclass about the most common trends today in brand. One thing we agreed on was that visually a brand has to up its game in order to satisfy its customers and clients. It makes no difference what industry or category you work in, the consumer today is more attuned to visuals and wants something beautiful, clean, simple and ultimately a look that makes them feel good about their purchase. 
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When we saw The Pressery recreate the look of their milk container they had us at hello. Beautiful, clean, simple, stylish, this design has it all, which according to the interwebs has been super successful for them and I guarantee they can demand more than most milk brands based purely on their look and feel. However don’t think it’s only for brands like this. It applies to every single brand we own.