Sit and do the work

The Chairman of a business group said to me… “I’m a songwriter and a poet… do the work, I know how hard it can be”. We were debriefing “Innovation in the Pandemic", a new speech I am delivering from my new virtual keynote studio. Many of us need to be intentional about creating. Intentional about the effort we put towards creating an idea or solving a problem. Intentional about finding space for our brain to have the bandwidth to join the dots into something different and novel. Intentional in our conversations to listen for the spark of an idea, the kernel of a new thought…. it takes intention, attention, discipline and well… as he said… it’s work, sometimes hard work… but do the work. James Dyson, Branson, Elon Musk, Scientists, Beyonce, The Boss, Dr Dre… you name it… great creators, the people who see things differently, they do the work. It takes work to think really hard, to sketch new idea, to make the space to dream, to make a call to action… do the work. Sit and think really hard about a problem or an idea, it takes work to intentionally think hard about something.