How many brainstorms, creative sessions, or meetings will you sit through that involve coming up with ideas? Say you participate in two of those meetings a week times 40 weeks a year. That means you will be in 80 of those meetings this year alone. Let's say you've been in business 20 years -- so that is 1,600 brainstorms. If two ideas come out of each session, that means you have seen or heard well over 3,000 ideas. Where are they today? Logged into your memory? No - we can't even remember what's in our calendar for tomorrow, let alone an idea heard in a meeting four years ago. Day after day, I see leaders attend meetings, creative sessions, and brainstorms with nothing to write on. They let thousands of ideas go in one ear and out the other. Imagine if you were the diligent, disciplined, and proactive leader who took note of the ponderings today that could be tomorrow's thought-starter. Imagine the repository you would have in your journals, that you could revisit to harvest ideas when doing a killer presentation or finding an idea for a client brief. We often sit in meetings and don't write anything down, and the biggest fallacy is that we will remember the ideas being shared. The vast majority of outstanding leaders I interview on the Mojo Radio Show Podcast, keep notes and journal. Navy SEALS, entrepreneurs, scientists, wellness thought leaders, productivity leaders, mental strength coaches, you name it -- a journal is their repository of learnings and great ideas. It's the reason I created the Mojo Thought-Provoking Journal. Check it out here and start to capture your next killer ideas: https://www.garybertwistle.com
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